Articles on Visualization by our Team Members

Research Articles

Eppler, M.J. 2021 Revitalizing the methodological know-how behind Typologies and Taxonomies,   in: Remenyi, D. (Ed.): Innovation in Teaching of Research Methodology Excellence Awards 2021: An Anthology of Case Histories. London: ACI.
Eppler, M. J., & Muntwiler, C. 2021. BIASMAP – Developing a Visual Typology and Interface to Explore and Understand Decision-Making Errors in Management. In T. Ahram, R. Taiar, & F. Groff (Eds.), Human Interaction, Emerging Technologies and Future Applications IV. IHIET-AI 2021. Advances in Intelligent Systems and Computing, vol 1378 (pp. 670–677). Cham: Springer International Publishing.
Eppler, M.J., Kernbach, S. 2021 Visualisierungsmethoden für das Wissensmanagement: Ansätze aus dem Life Design. PERSONAL Quarterly, 03(21), 23-27.
Kernbach, S., Eppler, M.J. 2020 Life Design. Stuttgart: Schäffer-Poeschel.
Eppler, M.J., Kernbach, S. 2020 Meet up! Using Nudging for simply better Meetings. Cambridge: Cambridge University Press. 

Comi, A., Eppler, M.J. 2020 Building Strategic Alliances in New and Small Ventures, in: Das, T.K. (2020) Entrepreneurship and Behavioral Strategy: Charlotte: IAP.

Eppler, M.J., 2020 Wissenskommunikation in der internen Kommunikation, in: Einwiller, S., Sackmann, S., Zerfass, A. (2020) Handbuch Mitarbeiterkommunikation: Interne Kommunikation im Unternehmen, Springer.

Bresciani, S. Eppler, M.J.  2020 A Visual Approach for Developing Social Enterprises. Multidisciplinary Business Review, 13 (2), 99-112. 

Alexander, E., Eppler, M. J., Comi, A. 2020 Data Integration: a real-time, participant-driven, and visually supported method. Journal of Mixed Methods Research. Online first: February 2020, Vol 15, Issue 1

Bünzli, F., Eppler, M. J. 2020 An experimental study on the influence of persuasive message strategies on less emphatic individuals. Proceedings of the 2020 ABC Annual International Conference, San Diego.
Eppler, M.J., Fearns, V. 2020  Visualizing emergent innovation ecosystems for knowledge synergies. In Proceedings of the 2020 R&D Management Symposium, Vancouver. 
Bünzli, F., Eppler, M.J. 2019 Strategizing for Social Change in Nonprofit Contexts: A Typology of Communication Approaches in Public Communication Campaigns, in: Nonprofit Management & Leadership, Vol. 29(4), pp. 491-508.
Eppler, M.J. 2019  Big Data meets Big Knowledge: Design Principles for the Combination Visual Analytics and Knowledge Visualization in Collaborative Business Contexts. IHET Conference, Nice, France.
Alexander, E., Eppler, M. J. & Bresciani, S. (2019) Visual Replay Methodology: A Mixed Methods Approach for Group Discussion Analysis. Journal of Mixed Methods Research.  Vol. 13(1), pp. 33-51.

Eppler, M. J. & Muntwiler, C. (2019) Showing What You Don’t Know The Effect of Visualization on Managers’ Illusion of Explanatory Depth Regarding Strategic Digital Technologies. 79th Academy of Management Annual Meeting (AOM), 9. – 13th August 2019. Boston, USA

Comi, A., Eppler, M.J., Franco, L.A. (2017) Sustaining Collective Sensemaking in Teams: Five patterns of Interaction, in: Bendoly, E., Clark, S. (Eds.) Visual Analytics for Management. New York: Taylor & Francis.

Eppler, M.J., Kernbach S. (2016) Dynagrams: Enhancing Design Thinking through Dynamic Diagrams, in: Brenner, W., Übernickel, F. (Eds.) Design Thinking for Innovation. New York: Springer.

Eppler, M.J., Kernbach, S., Pfister, R. (2016) Dynagrams. Stuttgart: Schäffer-Poeschel

Alexander, E., Eppler, M. J. & Bresciani, S. (2016)
Visual Replay Methodology: A Mixed Methods Approach for Group Discussion Analysis. Journal of Mixed Methods Research. First published on August 19, 2016 as Doi:10.1177/1558689816664479

Kernbach, S., Eppler, M.J. (2016) Dynagrams: Enhancing Design Thinking through dynamic diagrams, in: Design Studies – The Interdisciplinary Journal of Design Research, 47(11), pp. 91-

McGrath, L., Bresciani, S., Eppler, M.J. (2016) We walk the line: Icons’ provisional appearances on virtual whiteboards trigger elaborative dialogue and creativity, in: Computers in Human Behavior, 63, pp. 717-726.

Alexander, E., Bresciani, S., Eppler, M.J. (2015) Understanding the Impact of Visual Restrictiveness on Experience Sharing: an Experimental Assessment, in: Journal of Visual Languages and Computing, 31(12), pp. 30-46.

Kernbach, S., Bresciani, S., Eppler, M.J. (2015) Slip-Sliding-Away: A Review of the Literature on the Constraining Qualities of PowerPoint, in: Business and Professional Communication Quarterly, 78(3), pp. 292-313.

Bresciani, S., Eppler, M.J. (2015) The Pitfalls of Visual Representations: A Review and Classification of Common Errors Made while Designing and Interpreting Visualizations. Sage Open, October. DOI 10.1177/2158244015611451

Alexander, E., Bresciani, S., Eppler, M.J. (2015) Knowledge Scaffolding Visualizations: a Guiding Framework, in: Knowledge Management & E-Learning: An International Journal, 7(2)

Bresciani, S., Eppler, M.J. (2015) Extending TAM to Information Visualization: A Framework for Evaluation, in: Electronic Journal

Kernbach, S., Eppler, M.J. & Bresciani, S. (2014). The Use of Visualization in the Communication of Business Strategies: An Experimental Evaluation. International Journal of Business Communication.

Eppler, M.J., Hoffmann, F. & Bresciani, S. (forthcoming). Generating new business models: The role of artifacts in collaborative idea generation. EURAM Annual conference, 1-4th June 2011: Tallin, Estonia.

Eppler, M.J., Bresciani, S. Tan, M. & Chang, K. (2011). Expanding the Boundaries of LSP Research: Using Intercultural Experiments to Examine the Role of Visual Representations in Text Comprehension and Retention. In Petersen, M. and Engberg, J. (eds.): (Re-) Conceptualising LSP Research: Methods and Aims, Bern etc.: Lang (Linguistic Insights).

Bresciani S., Eppler M., Tan, M., (forthcoming). Communicating Strategy Across Cultures with Visualization: An Experimental Evaluation. Academy of Management annual meeting, 12-16 August 2011: San Antonio, Texas.

Bresciani S., Tan, M., Eppler M.J. (forthcoming). Augmenting Communication with Visualization: Effects on Emotional and Cognitive Response. IADIS ICT, Society and Human Beings 2011 (ICT 2011), 20-26th July 2011: Rome, Italy.

Eppler, M.J., Hoffmann, F. & Bresciani, S. (forthcoming). New Business Models through Collaborative Idea Generation. Proceedings of the XXII ISPIM Conference (International Society for Professional Innovation Management), 12-15th June 2011: Hamburg, Germany.

Hoffmann, F., Eppler, M.J. (2011) Challenges and Visual Solutions for Strategic Business Model Innovation. In: Hülsmann, M., Pfeffermann, N. (Eds.) Strategies and Communications for Innovations. Berlin: Springer.

Schmeil, A., Eppler, M.J. (2011) A Framework for Avatar-Based Collaboration. in: Hinrichs, R. (Ed.) Research Handbook on Virtual Worlds. New York: Emerald.

Bischof, N., Eppler, M.J. (2011) Caring for Clarity in Knowledge Communication, forthcoming in: Journal of Universal Computer Science.

Comi, A., Eppler, M.J. (2011) Assessing the Impact of Visual Facilitation on Inter-Organizational Collaboration: an Experimental Study, forthcoming in: Journal of Universal Computer Science.

Bresciani S., Eppler M. (2010). Enhancing Group Information Sharing Through Interactive Visualization: Experimental Evidence. In Proceedings of the Academy of Management Conference, August 6-10 2010, Montreal, Canada.

Bresciani, S., Eppler, M.J. (2010) Choosing Knowledge Visualizations to Augment Cognition: the Managers’ View in: IEEE Proceedings of the International Conference on Information Visualization, IV10, London, 2010.
Best Paper Award

Eppler, M.J., Pfister, R. (2010) Drawing Conclusions: Supporting Decision Making through Collaborative Graphic Annotations – A Classification of Sketchmarks. =mcm working paper, No. 1/2010, July 2010. St. Gallen: =mcm institute, University of St. Gallen.

Bresciani, S. Eppler, M.J., Tan, M. and Chang, K. (2010) Conveying Knowledge Using Visualization vs. Text: Empirical Evidence from Asia and Europe, in: Tochtermann, K., Maurer, H. (Eds). Proceedings of the Tenth International Knowledge Management Conference IKnow ’10. Graz, Austria.

Comi, A., Eppler, M.J. (2010) Challenges and Solutions for Knowledge Sharing in Inter-Organizational Teams: First Experimental Results on the Positive Impact of Visualization, in: Tochtermann, K., Maurer, H. (Eds). Proceedings of the Tenth International Knowledge Management Conference IKnow ’10. Graz, Austria.

Kernbach, S., Eppler, M.J. (2010) The use of visualization in the communication of business strategies: An experimental evaluation in: IEEE Proceedings of the International Conference on Information Visualization, IV10, London, 2010.

Eppler, M.J., Pfister, R. (2010) Drawing Conclusions: Supporting Decision Making through Collaborative Graphic Annotations in: IEEE Proceedings of the International Conference on Information Visualization, IV10, London, 2010.

Bresciani S., Eppler M. (2010). Glocalizing visual communication in organizations. In: Bertagni, B., La Rosa M., Salvetti, F. (Eds.) Glocal working. Milan: Franco Angeli.

Eppler, M.J., Schmeil, A. (2010) Collaboration and Learning Patterns in 3D Environments: Emergence, Elements, Examples: In Hug, Theo & Maier, Ronald (Hg.) Medien – Wissen – Bildung: Explorationen visualisierter und kollaborativer Wissensräume. Innsbruck: Innsbruck University Press, 2010.

Schmeil, A., Eppler, M.J., Gubler, M. (2009) An Experimental Comparison of 3D Virtual Environments and Text Chats as Collaboration Tools, Electronic Journal of Knowledge Management, 5(7): 637-646.

Comi, A., Eppler, M.J. (2009) Building and Managing Strategic Alliances in Technology-Driven Start-Ups: A Critical Review of Literature. IMCA Working Paper 1/2009.

Comi, A., Eppler, M.J. (2009) Visualizing Organizational Competences: Problems, Practices, Perspectives. In Tochtermann, K., & Maurer, H. (Eds.), Proceedings of I-KNOW ’09.

Bresciani, S., Eppler, M.J. (2009). The Benefits of Synchronous Collaborative Information Visualization: Evidence from an Experimental Evaluation. IEEE Transactions on Visualization and Computer Graphics, Vol. 15 (6), November/December 2009, pp. 1073-1080.

Bresciani, S., Eppler, M.J. (2009). The Risks of Visualization: a Classification of Disadvantages Associated with Graphic Representations of Information. In: Schulz, P.J., Hartung, U., Keller, S. (Eds.), Identität und Vielfalt der Kommunikations-wissenschaft, UVK Verlagsgesellschaft mbH, Konstanz (Germany), pp. 165-178.

Schmeil, A., Eppler, M.J. (2009). Knowledge Sharing and Collaborative Learning in Second Life. Journal of Universal Computer Science, 15(3), 665-677.

Eppler, M.J., Schmeil, A. (2009). Learning and Knowledge Sharing in Virtual 3D Environments: A Classification of Interaction Patterns, in: Bertagni, F., La Rosa, M. Salvetti, F. (Eds.) Learn How to Learn. Milan: Franco Angeli.

Schmeil, A., Eppler, M.J. (2009). Formalizing and Promoting Collaboration in 3D Virtual Environments – A Blueprint for the Creation of Group Interaction Patterns, fortcoming in FaVE (Facets of Virtual Environments), ICST Lecture Notes Series by Springer (LNICST).

Eppler, M.J., Aeschimann, M. (2009). A Systematic Framework for Risk Visualization in Risk Management and Communication, in: Risk Management – An International Journal, 11 (2), April 2009: 67-89.

Bresciani, S., Eppler, M.J. (2009). Beyond Knowledge Visualization Usability: Toward a better Understanding of Business Diagram Adoption, In: Proceedings of the 13th International Conference on Information Visualization (IV09), Barcelona, 15-17 July 2009, IEEE.

Schmeil, A., Eppler, M.J. (2009) Virtual Team Collaboration: Avatars vs. Text Chat – An Experimental Comparison, forthcoming in Proceedings of ICICKM09, Montreal.

Eppler, M., Mengis, J. (2009). Wie Entscheider und Experten reden lernen [How Decision Makers and Experts learn to talk together], Harvard Business Manager, April: 50-58.

Eppler, M., Platts, K. (2009). Visual Strategizing: The Systematic Use of Visualization in the Strategic Planning Process, Long Range Planning LRP – International Journal of Strategic Management, 42 (1), February: 42-74.

Eppler, M.J. & Ge J. (2008) Communicating with Diagrams: How Intuitive and Cross-cultural are Business Graphics? Euro Asia Journal of Management, 18 (35): 3-22.

Eppler, M. (2008) Classifying Knowledge Maps: Typologies and Application Examples, in: Lytras, M.D., Russ, M., Maier, R., Naeve, A. (Eds.) Knowledge Management Strategies, New York: IGI: 116-142.

Eppler, M., Bresciani, S. (2008) The perils of visualization: a review of the dysfunctional effects of images for communication based on information visualization studies, DGPuK 30th April – 2nd May 2008, Lugano, Switzerland

Eppler, M., Mengis, J., Bresciani, S. (2008) Seven Types of Visual Ambiguity: On the Merits and Risks of Multiple Interpretations of Collaborative Visualizations, in: Proceedings of the 12th International Conference on Information Visualization IV08, London: IEEE Press.

Blackwell, A., Phaal, R., Eppler, M., Crilly, N. (2008) Strategy Roadmaps: New Forms, New Practices, in: Proceedings of Diagrams 2008, Fifth International Conference on the Theory and Application of Diagrams, forthcoming.

Eppler, M. (2008) A Process-based Classification of Knowledge Maps, in: Journal of Knowledge and Process Management, 15(1): 59-71.

Bresciani S., Eppler M. (2008). The Risks of Visualization. A Classification of Disadvantages Associated with Graphic Representations of Information. in: ICA Working Paper #1/2008, University of Lugano (USI), Lugano, Switzerland

Bresciani S., Blackwell A.F., Eppler M. (2008). Choosing visualisations for collaborative work and meetings: A guide to usability dimensions, Darwin College Research Reports, DCRR [007], available online at

Bresciani S., Blackwell A.F., Eppler M. (2008). A Collaborative Dimensions Framework: Understanding the Mediating Role of Conceptual Visualizations in Collaborative Knowledge Work. Proceedings of the Hawaii International Conference on System Sciences (HICSS 2008).

Eppler, M. (2007) Forum: Toward a visual turn in collaboration analysis?, in: Building Research & Information, Volume 35 Issue 5.

Burkhard, R.A., Andrienko, G., Andrienko, N., Dykes, J., Koutamanis, A., Kienreich, W., Phaal, R., Blackwell, A.F., Eppler, M., Huang, J., Meagher, M., Grün, A., Lang, S., Perrin, D., Weber, W., Vande Moere, A., Herr, B., Börner, K., Fekete, J.D., Brodbeck, D (2007) Visualization Summit 2007: Ten Research Goals for 2010, in: Information Visualization: 169-188.

Bresciani, S., Eppler, M.J. (2007). Usability of Diagrams for Group Knowledge Work: Toward an Analytic Description. Conference Proceeding I-KNOW 07, Graz, Austria, pp.416-423.

Eppler, M.J. & Burkhard, R. (2007) Visual Representations in Knowledge Management: framework and cases, in: Journal of Knowledge Management, 4(11), 112-122

Lengler, R. & Eppler, M. (2007) Towards a Periodic Table of Visualization Methods for Management. IASTED Proceedings of the Conference on Graphics and Visualization in Engineering (GVE 2007), Clearwater, Florida, USA

Mengis, J. & Eppler, M. (2006) Seeing versus Arguing. The Moderating Role of Collaborative Visualization in Team Knowledge Integration, in: Journal of Universal Knowledge Management, 1 (3), 151-162.

Eppler, M.J. (2006) A Comparison between Concept Maps, Mind Maps, Conceptual Diagrams, and Visual Metaphors as Complementary Tools for Knowledge Construction and Sharing, in: Information Visualization, 5(3): 202-210.

Eppler, M.J. & Burkard, R.A., (2004) Knowledge Visualization. Towards a New Discipline and its Fields of Application, ICA Working Paper #2/2004, University of Lugano, Lugano. Forthcoming in: Schwartz, D.G. (Ed.) Encyclopedia of Knowledge Management. Idea Group.

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